ASDA Achieves 19% Bounce Rate Reduction Using Maxymiser


ASDA, the British supermarket chain, partnered with Maxymiser to determine which web content is most effective at converting visitors. Chris Dalrymple, Online Marketing Manager at ASDA, says “By making small and subtle changes to our website we have already seen that this can have a huge impact on our customers’ ability to find what they’re looking for. This is a level of detail that we’ve never previously had access to whereas now we can use Maxymiser’s analysis tool to look at changes that we know drive conversion uplift.” Read more on this story here.