Carphone Warehouse online arm uses web content optimisation software to improve user experience and drive online sales

Maxymiser

e2save.com, an online trading division of The Carphone Warehouse, the UK’s biggest mobile phone retailer, recently decided to deploy content optimisation technology from Maxymiser. The technology enables e2save.com to trial different combinations of content and design on its website, providing clear statistical proof of which combinations are most successful in improving click-through and increasing sales.
Read the press release here.