Wheretosleep selects Maxymiser to increase online holiday bookings on new website
Travel accommodation website uses Maxymiser to generate conversion uplift by testing live visitor reactions to page content and layout.
“Newly-launched website WhereToSleep, www.wheretosleep.co.uk, an innovative new offering for holiday and short-term rentals, has selected Maxymiser, the global expert in multivariate testing, personalisation and optimisation solutions, to implement a series of multivariate tests on its website. Launched in April this year, WhereToSleep will use Maxymiser’s conversion management suite to determine which design, content and layout combinations have the biggest impact on conversion rates, replacing guesswork and subjective decision-making with conclusive feedback from live visitors.”
Read the full press release on Maxymiser’s site.