We7 targets mainstream radio with debut TV campaign


MediaWeek reports on We7′s new TV campaign:

“We7, the digital music service, is making its television debut with a marketing campaign to attract mainstream radio listeners to the relaunched service.

The campaign launches later this week and runs for two weeks with 30-sec and 10-sec spots on music channels, including MTV and The Box.

The ad features promotional text to communicate We7′s new positioning as a ‘personal DJ’.”