Last.fm partners with Musicmetric for artist analytics

Semetric

MusicWeek carries the announcement that Last.fm has partnered with Musicmetric to bring artist analytics to the Last.fm Music Manager service for artists.

Gregory Mead, CEO of Musicmetric, said: “This integration is our first step into opening access for emerging artists to the kind of analytics previously only available to major companies. Having an idea of where fans are engaging with music by an artist, and where they can grow their level of visibility both online and offline is so essential to new or unsigned bands trying to cut through the noise today.”