Maxymiser is a leading provider of website personalization and content optimization solutions for e-commerce sites. Maxymiser's software and services are focused on "Conversion Management" - the techniques and processes that improve the performance of marketing sites in a quantifiable way. With Maxymiser you can improve the number of items customers buy on your website, you can increase the number of downloads of white papers, you can ensure that fewer online purchasing processes are terminated early - in short: you can increase the impact of your website and increase your revenues.

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February 5, 2010
Waterstone’s, the UK’s leading bookseller, has signed a contract with conversion management expert, Maxymiser. Using Maxymiser’s conversion management solution, Waterstone’s will be able to continually test thousands of different iterations of its website with live visitors and then implement winning content based on clear statistical evidence of which designs and page lay-outs drive the biggest uptake in online sales. Read more about this story here

January 27, 2010
Maxymiser launched a unique "One Touch" integration methodology. This makes it simpler to test and optimize websites. Using One Touch, marketers can now ‘go live’ with multivariate website tests in a matter of days rather than weeks without requiring any technical skills or assistance, which means they can now achieve a much quicker conversion uplift. More information on "One Touch" here.

November 23, 2009
ASDA, the British supermarket chain, partnered with Maxymiser to determine which web content is most effective at converting visitors. Chris Dalrymple, Online Marketing Manager at ASDA, says "By making small and subtle changes to our website we have already seen that this can have a huge impact on our customers’ ability to find what they’re looking for. This is a level of detail that we’ve never previously had access to whereas now we can use Maxymiser’s analysis tool to look at changes that we know drive conversion uplift." Read more on this story here.

April 22, 2009
Maxymiser announced 210% growth in revenues, following contracts with major brands in the retail, finance and travel sectors. Read the press release here.

March 31, 2009
Home improvement specialist Wickes reported a 14% improvement on its web-based commercial results, thanks to the efforts of Maxymiser. More information here.

January 9, 2009
e2save.com, an online trading division of The Carphone Warehouse, the UK's biggest mobile phone retailer, recently decided to deploy content optimisation technology from Maxymiser. The technology enables e2save.com to trial different combinations of content and design on its website, providing clear statistical proof of which combinations are most successful in improving click-through and increasing sales.
Read the press release here.