6 May 2009

SeeWhy Bolsters Leadership With $4.5 Million in Venture Capital, New SaaS Delivery Center

Converting website abandoners with real-time analytics, SeeWhy Inc. today made a series of announcements that power the company into the website conversion market. In addition to securing $4.5 million in new funding, SeeWhy has opened a new SaaS delivery center and has fortified its management team to champion the company’s leading web conversion solutions. In a related announcement, SeeWhy launched its free abandonment tracking service, Abandonment Tracker Free.

"SeeWhy transforms website conversion with behavioral analytics that drive real-time actions directly relevant to individual visitors," said Charles Nicholls, founder and chief strategy officer of SeeWhy. "Our Abandonment Tracker family of on-demand services gives website operators a simple and easy way to re-market to website visitors who have abandoned their shopping carts, online forms, applications, and registrations. SeeWhy customers using the service are seeing conversions of up to 30 percent of website abandoners to customers. The ROI for this type of re-marketing is off the charts."

SeeWhy delivers breakthrough improvements in website conversion by fusing real-time web analytics with automated marketing activities. Abandonment Tracker complements services like Google Analytics and solutions from Omniture, WebTrends and Coremetrics with immediate solutions that track consumer behavior and act fast when they’ve abandoned a site prematurely.

Abandonment Tracker Free, the world’s first free abandonment tracking service, captures the unique IDs of website abandoners, emailing those IDs along with abandonment statistics to the website operator for use in follow-up, re-marketing campaigns targeted to the individual abandoners.

To bolster its entry into the market for real-time web analytics and re-marketing, SeeWhy is reinforcing its Abandonment Tracker launch with the following moves:

$4.5 million funding round. Participating in the round were Scottish Enterprise, Scotland's main economic, enterprise, innovation and investment agency; and existing SeeWhy investors, including Logispring, Pentech Ventures and Delta Partners.

SaaS delivery and R&D center. Based in Edinburgh, Scotland, the new SeeWhy SaaS center developing and delivering the Abandonment Tracker services.

New management team. Company founder Charles Nicholls is now joined by CEO, Scott G. Silk, and Vice President of Sales, Lou McNemany.

ENDS