20 January 2009

MAXYMISER SECURES £2m OF INVESTMENT FUNDING

New investment will help Maxymiser to grow its share of the Onsite Marketing sector as company expands in the UK and Europe

Maxymiser, the leading European provider of Onsite Marketing solutions, today announces a substantial investment of £2m from Pentech and Scottish Enterprise's Scottish Co-Investment Fund (SCF) to support the company's next phase of growth.

This investment will be used as working capital to help drive Maxymiser's deployment of its content optimisation solutions and techniques throughout Europe and further enhance the product portfolio.

The Maxymiser portfolio is a unique Conversion Management offering enabling marketers to systematically improve the conversion metrics of their web sites. Unlike many of its competitors the Maxymiser solution is not just a measurement tool; its solutions each combine the capability to generate better content for visitors to your site and isolate the effect that content combinations have on user behaviour. As a result, marketers are able to adapt content automatically and in real time based on statistical evidence of which versions are most popular, leading to higher conversion rates and maximum return-on-investment.

Commenting on the investment, Mark Simpson, Managing Director at Maxymiser says, "As organisations face up to the twin pressures of decreasing budgets and increased accountability, there is a pressing need to attain more value from each customer. Companies are increasingly acknowledging the opportunities presented to them through basic optimisation and the impact this can have on their business, but the market is continually evolving. This investment marks a significant step forward in Maxymiser's development and ensures we can offer an even greater opportunity to increase revenues from their online activity, and reinforces our position at the forefront of the market."

Marc Moens, Partner at Pentech Ventures, comments, "Maxymiser is a dynamic company with an excellent proposition for a wide range of international companies across numerous sectors. With its clear strategic vision, market-leading solutions and strong management team, we believe the company is well positioned to build on its market leading position in the UK and become a major player worldwide. The rapid take-up of the Maxymiser solutions in the UK, especially within the tough economic environment we are all experiencing, denotes the strength of its proposition."