The investment process

After we have reviewed your business plan, and once we are both convinced we want to take things forward, we will probably request several meetings, often at your premises. The meetings will be used to discuss and assess the size of your target market and the plausibility of the go-to-market strategy, the capabilities of the management team, and the differentiation of the company’s products and ideas.

It is important to remember that we do not expect you to have answers to all these questions from the start. The meetings are intended to arrive at a common understanding of all these issues.

In addition to these meetings and discussions, there will also be a formal Management Presentation at our premises. This is a key step in our investment process, and ideally all, or at least the majority of the key members of your team, should be present at that meeting. In order to fully consider marketing and technical issues, the presentation will be attended by our Venture Partners. You should be prepared to give a 30-45 minute pitch about your initiative and assume that some of the people present at that meeting may not know much about your plan. The way you deal with this will give us a first impression of how you are going to sell your concept to the world at large.

From receiving the initial Executive Summary or Business Plan, to making a formal offer to invest, will take no more than four months, and in many cases investment will occur more quickly than this.